Navstar brings smart home to retail, online, e-commerce, B2B, marketplaces, installers.

Navstar is a value added distributor of smart home brands in the Benelux. For twenty years we have brought brands such as tado°, Ring, Nuki and eufy to retail chains, web stores, marketplaces such as bol and Amazon, installers and business customers. From introduction and distribution to in-store presentation, product content and marketing: we make smart home sell.

The Navstar office in Breda, with the Navstar logo on a green moss wall

A selection of the brands we represent in the Benelux

  • tado°
  • Ring
  • Nuki
  • eufy
  • Netatmo
  • EZVIZ
  • Foscam
  • Chipolo

The team behind Navstar

From our office in Breda, a permanent team works on sales, support, logistics and marketing. Short lines and always someone who knows your product.

  • CiscoCiscoE‑commerce
  • DanielDanielCo‑founder
  • JasperJasperAI and e‑commerce
  • JohnJohnWarehouse
  • LotteLotteE‑commerce
  • LuukLuukClaims
  • RoelRoelCo‑founder
  • SemSemSupport

You have a strong brand and a good product. We bring the customers: your product on the shelves and in the web stores of the Benelux, and selling there too.

  • Two people sketching a store presentation on paper
  • RetailIntroduction to retail chains, specialist stores and web stores in the Netherlands and Belgium.Learn more
  • In-store presentationSignage and displays that stand out on the shelf, also for a complete product group.Learn more
  • Online marketingProduct content, SEO, advertising and PR for bol, Amazon and the major web stores.Learn more
  • Social mediaCampaigns per audience: an early adopter gets different content than a beginner.Learn more
  • Loyalty and B2BYour product as a corporate or employee gift and in loyalty programmes.Learn more
  • Your brand at Navstar?Tell us about your product and together we will look at the opportunities.Register your brand076 531 77 47

For retail chains, web stores and installers, we are the point of contact for the smart home brands customers ask for. We only work with products we have tested ourselves.

  • One point of contactPurchasing, delivery and promotions for all brands through one contact person.
  • Product contentCopy, images and product data, ready for your web store.
  • In storeDisplays, signage and training for your sales staff.
  • Service and returnsHandle RMAs and questions in our partner portal.

On the shelves and in the web stores of, among others

  • bol.com
  • Coolblue
  • MediaMarkt
  • Amazon
  • Gamma
  • Praxis
  • Karwei
  • Brico
  • Fnac
  • Vanden Borre
  • BCC
  • tink
All points of sale

14 brands in 5 categories

We test every brand in our portfolio ourselves before it reaches the store. See which brands we carry per category, request the range directly or print the complete line card for your purchasing meeting.

  • AnyGrip holder with a phone on a car dashboard

    Accessories

    AnyGrip

    Phone holders with a gel suction cup

  • Aura frame on a sideboard showing a photo of a mother and child

    Living

    Aura Frames

    Digital photo frames

  • Chipolo card tracker next to a phone with the app

    Accessories

    Chipolo

    Bluetooth trackers

  • eufyCam with a solar panel on an outside wall

    Security and access

    eufy

    Cameras, doorbells and robot vacuums

  • EZVIZ doorbell next to a front door with plants

    Security and access

    EZVIZ

    Cameras and video doorbells

  • Foscam outdoor camera on a house with a wooden facade

    Security and access

    Foscam

    IP cameras for indoors and outdoors

  • Ledger hardware wallets in different colours

    Accessories

    Ledger

    Hardware wallets

  • Motionblinds motor in a roller blind

    Living

    Motionblinds

    Motors for smart window coverings

  • Nanoleaf app on a phone in front of coloured light panels

    Lighting

    Nanoleaf

    Light panels and smart lighting

  • Netatmo outdoor camera with light on a modern facade

    Climate

    Netatmo

    Thermostats, weather stations and cameras

  • Nuki lock on a dark front door, with a phone in hand

    Security and access

    Nuki

    Smart door locks

  • Someone presses a Ring doorbell next to a white front door

    Security and access

    Ring

    Video doorbells and cameras

  • tado° thermostat with Internet Bridge

    Climate

    tado°

    Smart thermostats and radiator valves

  • Twinkly light curtain and Christmas tree in a living room

    Lighting

    Twinkly

    Smart ambient and Christmas lighting

  • Your brand in this line-up?

    We are always looking for new smart home brands that make life easier. We take care of retail, online and marketing.

    Register your brand

Your brand in this line-up?

We are always looking for new smart home brands that make life easier. We take care of retail, online and marketing.

Register your brand
Two people in a meeting at a table, with a notepad and a laptop

Navstar offers a varied and complete smart home portfolio.

Robert ’t HartBuyer at bol.com

That is how Navstar started. Today we are a professional organisation in Breda, with the knowledge and connections to get innovative products into stores.

With product launches, smart PR, strong in-store presentation and a solid online presence. We only work with brands we believe in, and we test everything ourselves. That is why retailers know they will only find products with us that deliver on their promise.

  • 20 yearssmart home distribution
  • 14 brandsall tested in-house
  • NL and BEstores and web stores
Meet the team

Let’s talk about how we can take your brand further, or about adding our brands to your range. We reply within one working day.

Send us a message

Brand or retailer: these are the questions we get most often.

  • More than buying and delivering. Navstar introduces your brand to retailers, takes care of in-store presentation, product content and marketing, and handles logistics and service in the Benelux.

  • Fill in the contact form and choose "Brand", or call +31 76 531 77 47. Together we look at your product, the audience and the opportunities in retail and online.

  • Request the range through the form (choose "Retailer"). You get one contact person for purchasing, delivery and promotions for all brands.

  • In the partner portal at portal.navstar.nl. There you register returns and follow their status.

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